ICG Public Relations. Full Service PR Agency Preston

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the "enhance our market sector profile" challenge.

Challenge
Scott Rees & Co is a leading firm of personal injury lawyers with specialist accident management services and claims expertise. To develop and grow the business, the firm wanted to enhance its profile with the major insurance companies, the legal community and locally to generate referrals and cases.

Discuss
We understood that Scott Rees wanted to target different audiences and that creative solutions would have to be tailored to reach them. Through in-house brainstorming and detailed discussions with our client we agreed a way forward that would resonate with the firm’s positioning and potential clients.

Solution
By contributing to industry debate in the insurance and legal press, we demonstrated the firm's in-depth sector expertise. On-going news stories about appointments, investments, and technological innovations added to the steady stream of press coverage. At a local level, ICG identified sponsorship projects – supporting young athletes as well as community, policing and road safety initiatives.

Result
Regular appearances in news pages and topical features have helped build our client’s visibility and reputation in the B2B sector and the North West region. The firm's senior personnel have also reported positive feedback from referrers. In addition, sponsorship initiatives have helped raise the firm's profile within its grass roots community and generated additional case work. ICG has now worked with Scott Rees & Co for nearly a decade and we continue to strengthen our marketing partnership with them.